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The Ride of a Lifetime: Lessons in Creative Leadership from 15 Years as CEO of the Walt Disney Company Hardcover – 24 September 2019

by Robert Iger (Author)
4.6 4.6 out of 5 stars 23,055 ratings
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The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life.

'One of the best business books I've read in years.' BILL GATES
THE #1 NEW YORK TIMES BESTSELLER
A SUNDAY TIMES BOOK OF THE YEAR 2019
_____________________________

The CEO of Disney, one of Time's most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Morale had deteriorated, competition was intense, and technology was changing faster than at any time in the company's history. His vision came down to three clear ideas- Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger-think global-and turn Disney into a stronger brand in international markets.

Fourteen years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.

In The Ride of a Lifetime, Robert Iger shares the lessons he's learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including-

Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.
Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.
Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.
Fairness. Treat people decently, with empathy, and be accessible to them.

'Bob Iger has not only lived up to ninety-six years of groundbreaking history but has moved the Disney brand far beyond anyone's expectations, and he has done it with grace and audacity. This books shows you how that happened.' STEVEN SPIELBERG
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Previous page
  1. Print length
    272 pages
  2. Language
    English
  3. Publisher
    BANTAM PRESS
  4. Publication date
    24 September 2019
  5. Dimensions
    16.2 x 2.8 x 24 cm
  6. ISBN-10
    1787630463
  7. ISBN-13
    978-1787630468
  8. See all details
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  1. Innovate or die, and there’s no innovation if you operate out of fear of the new or untested.
    Highlighted by 11,166 Kindle readers
  2. True authority and true leadership come from knowing who you are and not pretending to be anything else.
    Highlighted by 10,880 Kindle readers
  3. If you approach and engage people with respect and empathy, the seemingly impossible can become real.
    Highlighted by 10,522 Kindle readers
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One of the best business books I’ve read in years. Unlike most books on leadership, this one is worth your time. ― Bill Gates

The story of life at the top of Disney is a thoughtful tale of surviving disruption. ― Financial Times

Iger’s tenure as the leader of the world’s most lucrative dream factory has been one long CEO highlight reel. Iger is unassailable. He’s transformed his company from a stuffy media doyen into a sexy cultural force. ― TIME - Businessperson of the Year 2019

Nurturing creativity is less a skill than an art―especially at a company where the brand alone is synonymous with creativity. That’s a lot to live up to. Bob Iger has not only lived up to ninety-six years of groundbreaking history but has moved the Disney brand far beyond anyone’s expectations, and he has done it with grace and audacity. This book shows you how that’s happened. ― Stephen Spielberg

The Ride of a Lifetime is an entertaining example of a business memoir whose author does not pretend to be a superhero. Iger’s book works as an argument for the importance of emotional intelligence in business. ― New Statesman

Book Description

The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life.

Product details

  • Publisher ‏ : ‎ BANTAM PRESS (24 September 2019)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 1787630463
  • ISBN-13 ‏ : ‎ 978-1787630468
  • Dimensions ‏ : ‎ 16.2 x 2.8 x 24 cm
  • Customer Reviews:
    4.6 4.6 out of 5 stars 23,055 ratings

About the author

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Robert Iger

Robert Iger

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Robert Iger is chairman and CEO of The Walt Disney Company. He previously served as president and CEO, beginning in October 2005, and was president and COO from 2000 to 2005. Iger began his career at ABC in 1974, and as chairman of the ABC Group he oversaw the broadcast television network and station group and cable television properties, and guided the merger between Capital Cities/ABC and the Walt Disney Company. Iger officially joined the Disney senior management team in 1996 as chairman of the Disney-owned ABC Group and in 1999 was given the additional responsibility of president, Walt Disney International. In that role, Iger expanded Disney's presence outside of the United States, establishing the blueprint for the company's international growth today.

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Do not expect to received a new book with a torn cover. Not sure what quality control is implemented at Amazon but I should not have to now waste my time to return it. Very disappointing
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Top reviews from Australia

Georgina Martin
5.0 out of 5 stars Fantastic book
Reviewed in Australia on 12 November 2022
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Thoroughly enjoyable to read and very interesting. Highly recommended.
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Paulina
5.0 out of 5 stars Great story telling
Reviewed in Australia on 1 June 2021
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I wanted to restart my reading habit and I am so happy I chose "The Ride of a Lifetime" as my first book. Great and engaging narrative with important leadership lessons explained in a compelling, honest, and easy to digest way
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Seeders
4.0 out of 5 stars An entertaining read with enough insight to also be useful
Reviewed in Australia on 21 November 2019
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I love reading leadership stories from people who have "been there, done that" so was excited to read this one. It is a bit light and doesn't go into a lot of detail on some of the more interesting aspects of leadership and managing a large organisation, but it still provides enough insight and lessons to keep you interested. It is an entertaining read, particularly when he's writing about events that had a lot of public attention - matching what I thought as an external observer to what they were thinking internal can be fascinating. Overall I enjoyed the book - it's well written, but just don't expect a detailed leadership style handbook.
One person found this helpful
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Daseen
5.0 out of 5 stars Good book
Reviewed in Australia on 7 March 2021
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Good book. Gives insight to one of the most successful CEOs and you feel like he is a genuinely caring person from the tone in the book.

Good insight to leadership skills, and has good mentoring notes.
One person found this helpful
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ANDREW ROLAND MILLS
5.0 out of 5 stars Why Disney is great
Reviewed in Australia on 7 August 2020
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This is an excellent book and shows that even the best companies cannot rest on their past. Disney ended transforming and Robert Igers shares his insights and thoughts on his journey as CEO....excellent book
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Amazon Customer
5.0 out of 5 stars Sensational
Reviewed in Australia on 23 August 2020
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Fantastic book , a great read and real insight to how to run a business . Can’t ask for a more genuine and candid reflection of a CEO .
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R88
4.0 out of 5 stars Great book
Reviewed in Australia on 27 May 2021
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Great book about managing large corporations and making them bigger and most successful through encouraging disruptive ideas sacrificing short term profit for long term value
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Julian
5.0 out of 5 stars Amazing read!
Reviewed in Australia on 9 October 2020
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The inspiring story and invaluable leadership lessons make this one of the best books I've read this year!
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Top reviews from other countries

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🥃
5.0 out of 5 stars Not autobiography!
Reviewed in the United States on 23 April 2024
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This is not an autobiography! I actually hate those books. This is written almost as a business leadership book. There are lots of great stories about success and failures, good leadership and bad. And as a Disney fan myself, it’s really cool to tie these stories back to the Disney Company. It can also be enjoyed as a modern history of the company as well. The insider perspective really shines some perspective into decisions made back then. Overall, it’s a pretty easy read and it’s hard to put down. I really enjoyed this read!
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Amazon Customer
5.0 out of 5 stars ufff
Reviewed in Mexico on 7 October 2023
Verified Purchase
Excelente libro, gran ejemplo de lider en empresas, valentia, team work, liderazgo. Robert es un gran lider de nuestra epoca, vale toda la pena leer y aprender de sus aventuras.
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Ulyana
5.0 out of 5 stars Very inspiring book
Reviewed in Canada on 28 December 2022
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Very inspiring book! Not only an interesting life story from the man who transformed Disney, but also a great summary of principles he developed throughout his career that can be applied in the corporate world. Highly recommend!
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CH
5.0 out of 5 stars Great business book
Reviewed in the United Kingdom on 17 December 2023
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I'm an avid reader of business-related books and I really enjoyed Ride of a Lifetime. Bob Iger gives some great insights into the leadership lessons that he learnt in his career, cumulating in being CEO of Disney from 2005.

This is an easy to read book that's packed full of wisdom, including a fantastic chapter at the end summarising "Lessons to Lead By".
2 people found this helpful
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Guilherme Quadros dos Santos
5.0 out of 5 stars Detailed satisfactorily
Reviewed in Brazil on 26 January 2023
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Interesting histories about Disney CEO, how he got to this position and projects he led, even with Steve Jobs
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