Sony Sony BRAVIA XR 77" (195cm) A80J OLED 4K HDR Google TV

World's first cognitive intelligence TVs

Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

Feel more depth and texture with deep blacks and dazzling light

With XR OLED Contrast powering an OLED panel, colour and contrast are boosted in bright areas so you can enjoy remarkable levels of pure black contrast and peak brightness. See pictures full of enhanced depth between with defined details, even in areas of dark shadow or glare.

The screen is the speaker, sound perfectly matches action

Sound comes directly from the centre of the screen with powerful actuators behind the TV vibrating to create acoustics that move with the picture. Because sound follows the action, you'll hear more realistic dialogue and sound effects. A front-facing subwoofer provides deep bass and ensures you won't miss anything that's happening on screen.

The entertainment you love. With help from Google.

See 700,000 movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you. Searching is easy - just ask Google. Just say Hey Google, find action movies to search across your favourite apps.

Intelligent motion processing for fast-moving, blur-free scenes

With pictures created by millions of individually controlled pixels, everything is sharp and clear on OLED. Combined with our OLED XR Motion Clarity technology, even sport and fast action stays smooth and clear. Moving images are precisely controlled to minimise blur so that pictures remain true with less loss in brightness during high speed scenes