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L'Oréal Paris Préférence Permanent Hair Colour - 11.21 Moscow Ultra Light Cool Pearl Blonde

4.5 4.5 out of 5 stars 108 ratings

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Ultra Light
Colour Ultra Light
Package information Bottle
Product benefits Uv Filter
Brand L’Oréal Paris
Item form Cream

About this item

  • An elegant and refines cool brown with a sophisticated touch of pearlescence
  • Long-lasting luminous colour that offers the latest on-trend fashion shades
  • With vibrant shades, to light and dark hues
  • Enhanced with a hi-shine elixir and unique colour extending conditioner

From the manufacturer

Preference
Preference

Préférence is the expert in long-lasting luminous colour that offers the latest on-trend fashion shades direct from the salon. With vibrant shades, to light and dark hues and salon effects like Ombre and Highlights. Enhanced with a hi-shine elixir and unique colour extending conditioner, your hair is guaranteed to remain luminous for up to 8 weeks.

Precision

HOW TO APPLY

Preference

Preference

Preference

Pour the gel colourant into the developer crème and shake well.

Apply from root to tip, then massage to ensure the colour is evenly spread. Leave in for 30 minutes.

Rinse with warm water until water runs clear. Apply Colour Lock Conditioner and leave in for 2 minutes then rinse.

Product Information

Technical Details

Additional Information

Product details

  • Package Dimensions ‏ : ‎ 17.4 x 9.4 x 6.8 cm; 281 Grams
  • Date First Available ‏ : ‎ 13 November 2017
  • Manufacturer ‏ : ‎ L’Oréal Paris
  • ASIN ‏ : ‎ B0775ZMVPF
  • Item Model Number ‏ : ‎ A8436075
  • Customer Reviews:
    4.5 4.5 out of 5 stars 108 ratings

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Customer reviews

4.5 out of 5 stars
4.5 out of 5
108 global ratings

Review this product

Share your thoughts with other customers
My favourite dye but has its flaws - tips below
4 Stars
My favourite dye but has its flaws - tips below
This is the best permanent orange dye i've tried but it has a few issues, here are the tricks I use to get the best results:- The formula feels thin, weirdly dry and applies patchy, so mix in a small amount of the conditioner and it applies MUCH better, this is essential.- If you have naturally dark roots, leave the dye on for about an hour and it will lift them, 20 mins wont lift them enough.- Be aware that when you first wash it out it will be a burgundy, darker orange colour but after a couple washes it fades to a more natural orange. However, when touching up roots this can look uneven compared to the rest of your hair. So i personally dye my roots first and then mix the left over dye with even more conditioner and apply it to the rest of my hair. This makes it less harsh on your previously dyed hair and gives it a colour boost for a more overall even colour.- for maintenance, mix some semi permanent orange dye (i use crazy colour) with conditioner and use it once every 1-2 weeks instead of your regular conditioner.good luck my ginger babes x
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Top reviews from Australia

Reviewed in Australia on 21 December 2022
Colour Name: Mango CopperVerified Purchase
Love this Hair Colour!! # 74 Nice and Bright!!
Suits my paler shade of white skin 😆😆 Leaves my hair nice and shiny. 👍🫶
Unfortunately I could not download a photo on Amazon.
Reviewed in Australia on 30 November 2022
Colour Name: VikingVerified Purchase
Excellent product at a great price. Next day delivery sensational.
Reviewed in Australia on 22 December 2022
Colour Name: Mango CopperVerified Purchase
Never fails. Favourite vibrant copper colour
Reviewed in Australia on 15 May 2022
Colour Name: Mango CopperVerified Purchase
This is the best permanent orange dye i've tried but it has a few issues, here are the tricks I use to get the best results:

- The formula feels thin, weirdly dry and applies patchy, so mix in a small amount of the conditioner and it applies MUCH better, this is essential.

- If you have naturally dark roots, leave the dye on for about an hour and it will lift them, 20 mins wont lift them enough.

- Be aware that when you first wash it out it will be a burgundy, darker orange colour but after a couple washes it fades to a more natural orange. However, when touching up roots this can look uneven compared to the rest of your hair. So i personally dye my roots first and then mix the left over dye with even more conditioner and apply it to the rest of my hair. This makes it less harsh on your previously dyed hair and gives it a colour boost for a more overall even colour.

- for maintenance, mix some semi permanent orange dye (i use crazy colour) with conditioner and use it once every 1-2 weeks instead of your regular conditioner.

good luck my ginger babes x
Customer image
4.0 out of 5 stars My favourite dye but has its flaws - tips below
Reviewed in Australia on 15 May 2022
This is the best permanent orange dye i've tried but it has a few issues, here are the tricks I use to get the best results:

- The formula feels thin, weirdly dry and applies patchy, so mix in a small amount of the conditioner and it applies MUCH better, this is essential.

- If you have naturally dark roots, leave the dye on for about an hour and it will lift them, 20 mins wont lift them enough.

- Be aware that when you first wash it out it will be a burgundy, darker orange colour but after a couple washes it fades to a more natural orange. However, when touching up roots this can look uneven compared to the rest of your hair. So i personally dye my roots first and then mix the left over dye with even more conditioner and apply it to the rest of my hair. This makes it less harsh on your previously dyed hair and gives it a colour boost for a more overall even colour.

- for maintenance, mix some semi permanent orange dye (i use crazy colour) with conditioner and use it once every 1-2 weeks instead of your regular conditioner.

good luck my ginger babes x
Images in this review
Customer image Customer image
Customer imageCustomer image
18 people found this helpful
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Reviewed in Australia on 13 July 2020
Colour Name: Mango CopperVerified Purchase
I bought this product from the supplier many times. I love the colour , in Australia is not available in the shops anymore.
I'm very grateful for Amazon and the shop to carry my fav hair colour and allow me to be copper head in the future.
2 people found this helpful
Report
Reviewed in Australia on 8 April 2023
Colour Name: BrasiliaVerified Purchase
Great product, purchased dark brown, but will purchase a darker colour next time.
Reviewed in Australia on 13 October 2021
Colour Name: Mango CopperVerified Purchase
Like any red, it does fade. It's a little bit too "woohoo" at the start, but after about 4 washings, settles down to a really attractive shade.
Reviewed in Australia on 2 September 2020
Colour Name: VikingVerified Purchase
So pleased after much trial and error to have found an at home colour that does not turn my hair orange. I used for a between salon touch up and am so happy that I may discontinue salon foils.
2 people found this helpful
Report