Sony 65-inch BRAVIA XR A95K OLED QD 4K Google TV XR65A95K

Take vision and sound to the next level with Cognitive Processor XR™. Sony's revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.

The OLED(QD-OLED) panel enables the widest palette of colours, thanks to Cognitive Processor XR™. This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colours and realistic textures at all brightness levels.

Acoustic Surface Audio™ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.

With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalised recommendations on what to watch¹.

Sony's BRAVIA XR TVs are designed for immersive experiences with the environment in mind. Sony are committed to using less virgin plastic in their TVs and packaging. The A95K uses Sony-developed SORPLAS™ with a recycle rate of up to 85% in its rear cover. Sony's unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.

With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Sony's Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.

Watching TV from the sides has never been so satisfying. Sony's next generation self-illuminating OLED(QD-OLED) panel on the A95K keeps constant luminance. Colours stay consistent and true across all viewing angles.

Powered by Sony's Cognitive Processor XR™, XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.

Sit back and enjoy an enthralling viewing experience. Sony's unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

1. User must accept Google Terms of Service, Play Terms of Service and Privacy Policy to use TV. User must connect to a Google account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google account allows only basic TV features and certain apps. Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. App availability varies by region and device.
2. Hands Free feature availability depends on language and may need software update.
3. Google TV is the name of this device's software experience and a trademark of Google LLC. Google and Chromecast built-in are trademarks of Google LLC.
4. Google Assistant is not available in certain countries and languages. Availability of services varies by region, country and language.